ParityRate.com launch at WTM Excel London 2010
Thank you to all who visited our stand, we hope to see you at Fitur Madrid and ITB in 2011 and of course at WTM London 2011.
ParityRate were pleasantly surprised to see our UK launch featured on www.HotelNewsNow.com, which covered our "increasing the bottom online" presentation at WTM.
3 free ways to increase online hotel sales
Hoteliers are constantly advised to streamline the booking process for guests, but what about streamlining management of distribution channels as well?
An audience of revenue managers and hoteliers sought that answer during a seminar last week at the World Travel Market. Presenter David Guilfoyle, from channel management company ParityRate, highlighted the importance of streamlining the online-booking price as well as the online-booking process in his “Increasing the bottom online” presentation.
“If you’re going to make the highest (average daily rate) on any given day, you have to … log in three to four times a day to keep on top of those rates and keep your yield as high as possible”, he said. “Consolidate all of your Internet channels into one log in and one click”. 
David Guilfoyle, ParityRate, discusses the importance of streamlining the online-booking process at ParityRate.com UK & Ireland launch at WTM Excel London 2010
Rate parity shouldn’t suffer just because different booking agents charge different commissions, Guilfoyle said. Prices should be consistent across various booking channels so as not to drive away sales.
For example, a hotel whose official website booking agent was offering a room at €80 (US$109) was contradicted by another booking agent selling the same room for €130 (US$177.21) and indicating no availability. Confusing the issue further was the listing on Expedia, which was also at €130 (US$177.21).
“The chances are that a customer is not going to pay 130 Euros (US$177.21) as the price is too high for the location of the hotel”, Guilfoyle said. “The hotel doesn’t make a sale, the site doesn’t make a commission. … The reason for this is that (the hotel) just doesn’t have time to manage all the websites used. Managing a lot of websites and selling them at different rates is going to leak sales”.
Click here to see the full article, thank you to HotelNewsNow correspondent Lisa Francesca Nand
http://www.hotelnewsnow.com/Articles.aspx/4439/3-free-ways-to-increase-online-hotel-sales
